Using Augmented Reality in e-Commerce
When it comes to e-Commerce, Augmented Reality can transform the customer experience because through AR it becomes possible to add virtual elements to the physical environment to provide a better visual perception of how an item fits into a physical space, such as a piece of furniture in a house, or it can also be used to try on clothes even before the purchase is made. This is a way to improve the customer experience, increase satisfaction, and reduce the number of product returns.
In order to create an engaging shopping experience, AR can also be used to provide additional information about products, such as pointing the cell phone camera at a particular product and getting details about its features, other people's reviews or recommendations, giving the customer the opportunity to make a more informed purchase.