Black Friday: How to prepare online store to increase sales

How can you prepare your online store for Black Friday?

Black Friday is an opportunity to increase sales of your products or services, but it's also a time to reach new customers and strengthen relationships with your clients. Find out how to have your online store prepared to respond to a greater inbound of leads, what you need to follow up on orders efficiently and how automating processes guarantees a better customer experience.

To boost your online store's sales on Black Friday, rather than creating attractive promotions and discounts, you need to ensure that your online store's structure is ready for Black Friday. To do this, anticipate and set clear goals that you want to achieve and analyze the performance of previous years.

You must ensure that your online store has the capacity to handle traffic without interfering with the user experience, as well as preparing your stock properly based on previous analyses and demand forecasts in order to synchronize stock across all sales channels and ensure efficient stock management from your stock management system.

Online store user experience

The online store user experience is also a factor that influences visitors to make or not make a purchase. Therefore, optimizing the online store in terms of page loading speed, responsiveness, a logical and intuitive navigation structure, a simplified checkout process with few steps to complete a purchase are all factors that allow the user to have a better experience when browsing the site, accessing your products or services and making a purchase without difficulty.

Design and accessibility of products or services in the online store

To present your products or services in a way that appeals to the user, you should invest in high-quality images with multiple angles and detailed zooming and, for more complex products, demonstration videos or 360º views and, as far as the respective product or service descriptions are concerned, the features and factors that solve possible public needs should be listed.

Online store payment methods

Providing a variety of secure and convenient payment options is one way to reduce shopping cart abandonment and boost purchases of your products and services in your online store. You should consider popular and secure payment methods - VISA, MB Way, Google Pay, Apple Pay, PayPal, Klarna - to suit your audience's preferences.

Credit cards, digital wallets such as PayPal, Google Pay and Apple Pay due to their convenience at checkout are also popular options. Integrating these payment gateways can attract customers who value speed and ease in the purchasing process.

Providing installment payment gateways can also be attractive to those who appreciate the flexibility of splitting their payment and, by implementing this option, you can increase the average order value and reduce hesitation when making a purchase.

The possibility of checkout without registration is also a way of enabling customers to make a quick purchase without the need to create an account and thus boost sales of your products or services.

Lead integration and process automation

To deal with the increase in traffic and sales in online store on Black Friday, having a system that allows you to efficiently manage your leads and automate processes is an asset. Lead integration is a necessity for maintaining competitiveness in e-commerce by enabling greater efficiency, scalability and precision, especially during times like Black Friday. Using an ERP helps you follow up on leads through automatic responses, order confirmations and order status updates.

Integrating the ERP with your online store allows you to automatically synchronize products, prices and stock, transfer information about orders and invoicing and update stock levels in real time, automatically alert you to replenish products and avoid stock-outs. By automating processes through an ERP integrated with the online store, you can achieve greater precision in operations, avoid selling unavailable products, maintain the accuracy of information and avoid manual errors in order to offer a good customer experience at any time, especially during Black Friday.

Do you have what it takes to respond efficiently to your customers on Black Friday?

Preparing your online store for Black Friday requires an approach that encompasses a good customer experience, from the moment the visitor enters the online store, through checkout to after-sales. Rather than offering discounts and promotions, you should focus on creating a smooth, secure and personalized shopping experience that meets users' expectations, leads them to complete a purchase and encourages them to return to buy your products or services.