Nearshore: Business-changing partnerships

Nearshore Strategy

Technology and digital transformation have an overwhelming force in today's world and are increasingly taking center stage in business strategies as a way to adapt to the new reality we live in.

Nearshore strategy is a way for businesses to reach higher levels and stands out in particular for its many advantages in terms of access to highly qualified resources with the right know-how, for an agile and efficient resolution of specific challenges, with geographic, linguistic and cultural proximity.

While focusing on their core business, it is a solution for businesses to increase efficiency, reach and is a huge competitive advantage over their competitors.

Using Nearshore strategy can be a game-changer for businesses as it is a simple way to expand teams remotely, achieve scalability and maintain competitiveness.

Nearshore: Benefits for business

Geographic and cultural proximity

Companies that cooperate through Nearshore strategy are geographically close, in countries with similar or equal time zones, which is a huge help in terms of communication between teams.

The fact that the time zones are the same or similar, allows maximizing the amount of time that is spent communicating effectively. It also saves costs if you need to be physically present for meetings or other issues, because proximity makes travel more convenient and less expensive because the travel is to nearby countries.

The fact that the work is with neighboring countries means that cultural values can be similar, which can result in a good relationship. Language and market understanding is facilitated, and similarities in working methods are possible.

Partnership

The company that contracts the services has the possibility of hiring a team of experts to carry out the entire project, or it can just hire a team with the technical know-how to help and support in the realization of a particular project.

These possibilities allow a partnership to be created between the companies involved, and as a result, the risks are shared in a way that substantially reduces the burden on the two companies involved. At the same time, the company that contracts the services allows its main resources - employees - to concentrate on primary tasks.

Technical Expertise

One of the main reasons companies outsource software development is due to the constant demand for knowledge from specialized teams with the technical know-how required to effectively develop projects. Technology and expertise are essential for the success of each project.

Cost reduction

Being the direct result of all the other benefits described above, this is also one of the motivations for businesses to opt for a Nearshore strategy, to reduce operational costs and in many cases make use of cheaper labor from other countries where wages are lower, but with equal or superior quality results.

  Nearshore: The alternative to expanding your business with the right partnership

The increasing adoption of the Nearshore strategy is due to the fact that companies adopting this solution overcome technological challenges and benefit from the business model.

The companies involved are win-win because the company providing the service leverages the integration and management of the desired services, while consolidating reputation. On the other hand, the company that receives the service enjoys a valuable experience, using methodologies, processes, and adequate tools that they don't have, but from which they benefit, while they focus on other issues related to the business.

Nearshore is an excellent alternative for those looking to expand their business and with the right partnership, can make use and explore the best of this work model for a more accelerated and sustainable growth.