Being a B2B business, besides the commercialization of products, most of Racepro's clients are also mechanics or assemblers, so the use of the online store had to be practical and agile in order to meet the needs of the respective activity with special focus on the use of mobile devices.
As such there was special care in the way the product shows were designed, as well as the whole process of tracking orders and a filtering system of results and respective navigation intuitive and practical.