Systems integration: Why it's important for e-Commerce?

System Integrations: What is it?

With the increase in online sales, companies are increasingly looking for strategies and tech tools in order to optimize operations, processes and respond to competition.

System integration presupposes an automated interaction between the e-Commerce platform and the system used by each company that allows the insertion of information in one place and the simultaneous automatic availability of that same information in another place.

In e-Commerce platforms, stock information, delivery times, among other information are made available to the respective customers through an integrated system such as an ERP. This type of system enables the integration of all data and processes of a company in a single place, in order to carry out all the business management - administrative, financial, business, human resources, stocks, etc.

It is an excellent method to make a more agile and efficient management of the entire business, to scale up sales growth in a short period of time, to help stock monitoring, order processing, invoicing, shipping products quickly and efficiently and to make the customer experience more complete and optimized, so as to considerably improve the results of each business.

Benefits of system integration in E-commerce

Reduction of errors

Integration helps eliminate the need to re-enter data and information because the data is automatically available.

The automation and agility in the communication between different sectors allows avoiding failures, and the risk of manual errors is drastically reduced.

Likewise, situations such as order duplication and sales of the same product in different channels become nonexistent after the integration.

Improved stock management

One of the great benefits of system integration is the effective control of stock.

An e-Commerce platform requires efficient stock management because it is essential that there are no missing or excess products to maintain good business management.

The integration makes it possible to plan with greater precision to minimize pending orders, avoid out-of-stock situations and loss of revenue.

For example, through the integration when a customer buys a product in the online store the information is automatically received by the responsible employee in the warehouse who knows, quickly and efficiently, how to proceed and if there is a need to replace the stock or not.

Greater financial control

Financial organization is fundamental to success in any business. It is essential to have a transparent overview and credible data about the entire business.

Through integration, it becomes possible to better control information regarding purchases, sales, cash flow, taxation, and collections, which facilitates the management of financial activities.

Improved user experience

Generally, when a customer makes a purchase online, he is looking for agility, efficiency, and security. By automating the business processes through systems integration, you can improve the customer experience because you provide more complete, accurate, and consistent information about the steps of the purchase process, which reduces possible disappointments and promotes increased customer confidence towards the brand.

The possibility that customers will make a purchase again becomes higher and is a way to build lasting relationships.

The integration of systems in e-Commerce provides less paperwork and faster processes, decreases the possibility of errors and failures, greater organization, and an increase in sales. With efficient global business management, planning, and team preparation, the success of e-Commerce systems integration is guaranteed.