The use of artificial intelligence tools by the human force of companies in different business areas, can be beneficial for a good conduct of business and, at the same time, to improve the results.
On the other hand, there are several reasons why the use of AI in business can become a problem, such as if AI models have not been well trained or inadequately validated they can produce incorrect results, potentially damaging to businesses if perhaps proper usage practices have not been adopted by employees making use of AI.
AI tools can benefit companies in a number of ways, such as automating repetitive tasks for greater operational efficiency; they can be very useful for more effective and strategic management by enabling the analysis of large volumes of data; for personalizing the customer experience; identifying patterns and trends in data to optimize company strategies; they can be applied to improve security and detect fraudulent activities; or generate valuable insights that enable companies to innovate and identify new business opportunities.
However, for an efficient use of AI tools, it is crucial that companies and businesses provide support, training, and the appropriate guidance to prevent or mitigate any problems resulting from an inappropriate use of AI tools.
Employees who use or intend to use AI tools should, in the first instance, seek to know and understand how the tools work, what the inherent limitations are, and the potential impacts of decisions made based on the results generated from artificial intelligence. If adequate knowledge is not available, it can result in erroneous decisions that generate negative impacts on the company's operations, strategies and results.
In any type of company or business, specific policies and guidelines must be established for the protection of data and confidential information, as well as privacy. These same policies and guidelines - which may include data security practices, respect for the privacy of users and customers, established protocols, among others - implemented according to the needs and objectives of each business, must be followed in order to ensure adequate protection of the data used or generated from AI tools.
Before any decision is made or information is used that is based on results obtained from AI tools, it is essential to validate and verify these results in order to ensure quality and security. To this end, the input data must be analyzed, the assumptions used by the AI models must be understood, and, finally, the veracity of the results obtained must be assessed, in the sense that AI tools should be used to support or substantiate something, and not as a tool that can be trusted 100%.
For a good use of AI tools it is important that the companies' employees adopt certain practices and care. There should be awareness of the ethical and social impacts of artificial intelligence as well as responsible use. The decisions made based on AI should be fair and transparent, the users' well-being should be considered, as well as, one of the top priorities should be the protection of users' or clients' personal data, and adequate security measures should be adopted to protect the data collected and ensure compliance with current regulations such as the GDPR (General Data Protection Regulation), to which AI is subject.
To ensure efficient use of AI tools, it is important that there is continuous monitoring of their performance over time. Through continuous monitoring, it is possible to identify and correct any errors or flaws in the AI tools, which helps to avoid spreading incorrect information or making erroneous decisions, ensuring more accurate and reliable results. Likewise, monitoring also allows the tools to be kept in compliance with the ethical principles established by each company, as well as allowing employees to keep up with the constant changes in the world of artificial intelligence and adapt the AI tools accordingly, through adjustments that improve efficiency, accuracy, and usefulness.
In the first instance, one way for companies to ensure that their employees have the right knowledge and are informed about best practices on AI tools is to provide adequate training. Taking into account that artificial intelligence is constantly evolving, continuous updating and keeping up with the latest trends, advances, and best practices becomes critical for efficient use to maximize the benefits of using AI tools.
AI tools can effectively have the potential to drive progress, but it is important that employees are aware of the care they should take for a proper and ethical use of AI, as well as companies and businesses should invest in proper training, establish clear policies and guidelines on the use of AI tools, in order to avoid situations such as decision making based on wrong data, loss of opportunities and competitive advantage, exposure of sensitive information, privacy violations and security risks, which can have dire consequences for the good conduct of a business, regardless of the area of activity.
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